OUR CHALLENGE

In any given month, 96% of the U.S. population will play, watch, or read about sports at least once. With such a strong following, athletes strongly impact our lives. Many times we watch these sports stars fall from glory, while many people are idolizing these sometimes faithless role models. The reality is, our society places athletes on a pedestal to live out their lives. We cannot be surprised when these men and women fall if Christ is not at the center of their lives. This is the bottom line: A society looking up to athletes as heroes must find heroes looking up to God.

OUR OPPORTUNITY

We exist to boldly proclaim the love and truth of Jesus Christ to those uniquely impacted by sport worldwide by winning, building, and sending athletic influencers. As God has uniquely called us to minister to the athletic community, we desire to sow and proclaim the Gospel as widely as possible. Seeing that the Gospel is the power of God for salvation for all who believe (Romans 1:16), we endeavor to bring the good news to every college athlete and build spiritual movements of multiplication on campuses across the United States. So the question becomes, “Who will influence the influencers?”

HOW WE SERVE

We live and work at the University of Wisconsin, building relationships with college athletes, coaches, and the athletic staff. Through Bible study, discipleship, fellowship, and chaplaincy, we will point them to Christ. Through effective and relevant ministry, we will share the message of Jesus Christ so that they can go forward and reflect Christ to the world.

OUR MINISTRY

A global pioneer, innovator, and servant leader in sports ministry.

OUR MOTIVATION

Changed lives.

OUR MISSION

Building spiritual movements everywhere through the platform of sport.

OUR MAIN VALUES

Faith, Growth, and Fruitfulness.

OUR MEASURES

Giving 100 million people annually the opportunity to hear the Gospel; Building a global movement of 15,000 spiritually mature athletic influencers.